Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
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OIKlVcZl0IFZHcRN9SIbymsgrkiYeKK5f\/NH\/fADtNlOJJlquX+KbWDFUOx0mEH4Jn5E\/uh4KuBZpvXZWadddxq6vHilAOkNPhDfMCu30CCaaV\/6dKfW36XeRjRqR26Ji6x4hA++5P0hYSnRWtUZboRXHKI6l9BkjiV5HISSW\/LXElX9peBPWoOnNVEPzVNIUsEmMnBzt7z6iiTkjlxXaNr7ezxre1TCzgTGkOPt\/9mrsz4fBTRHOk6GOzEBv6Uz5xc\/Y4LG2\/q65UgpsQUdMOG+KuLHSZyf5emgjCmnbDaIPCDYKtigEVyWwKH4pXiUYiIYlnGkFTRoKNAipzvypdBJZWb2uzGRNn0mcFsJpoAUzRjfJlnUB\/B\/+unFVUGRVv7SwN6DKF6I8acEh6JE4dQ9oz+yeNS77cT24w5HE5IaL756FokriTlwp+\/swZxe216mieyBxrZraSnUNq2x4hAeZoIdJ3XFygjIZlKDzVWaaDX50V\/CSeY45LLqOkWowJFCjyZd\/B7tHLlCm4VDeB9\/nk\/e\/eeweS4LCIxLvxeDzs9pX+YcnNoFVBXkcg1oHaYdG\/sr3nV3dYI3zfrKifTFwLHa9sKpmLkWT5kSl8kbxA8VQqvYVJLmjH6q\/+iWQxRw3uAAHfM7Q08E\/4oQ7rf+JShoh7dPPj3vGbf4i8fD8vQ7z6cjSt\/q0zOftuJPNbjnYO+e6SSt9RNfdGKN6jEnglbp35QYVw3GIzRB\/IljktwuxDGxnM2CXEJNC414vKYtNY8iUma5TfwuPrHkiVVuW5uwRFLaO4tRCuhBEVkidYIew\/Z1EBZRKkPLvSsl2NJxLNOw917AneHTb3TDkwEha1pE1rQdI43MpXm4FG3T7zfV9g+EGdqtV4yYOtSKeLOorQM0yuZRhFGMjxiapFs17W5Po7x62qvbgNH19fhS2cmKtCVo1o8jOvRztySru+rV13zZ95XCFLkU3LpEReL4d2wu0wDv\/qnkwSCoErQ1vzxG+ZBEAXTIQzoqHAWs5LoWS3XvLaq7h7tE+m8z8HSlLo2ZXBGzmzI2sDVMI1TMw05CSZOEmfFKnT+hSjmuD93ns\/2N4kK8x1wopkw3y+41zCljlOx4BuYK0jX8fsAy6+3AKVImq1wgeMdAK3JIMiQ0HhXBy69JhU1\/B+IIsYbM0qmH+DFMd0MskzwuoOFhgK76wPLh2UGSIFOV1p1SwQ0SzVoq+TIZRhH6zvWB6+mv\/hWagOoRBS9Q7fa96BxY0aasdBNXE3At0FuU9Ni8nZYmHi3v0R3YBQSdwotNlgkMxfDwct8rQq5LCTMcHXIR8A4ajOGdZVEVQ9+2x4iPv1mbvrotfnZbRfU6m70u5WbyCULJUy4RqOPQdT56kyet9llo9Ungr5lJgvrJwtBFI9TtXRO\/wmbHHwmWbsBdMGWlFW84uOVBJeLNx\/9ZS1Bu5T7RVFS6Wv6BukPoY7Xz1c0EWMUqcKVNQRtzldtqJ174V8s0C+Qk3ISE2x1EXn6mtkBUGx748WWTlgkMpwN6P7PwfbI8xQdL6JlnATd6oZ67GHWCjTWlfS2B0fIrhIPq06mYisZZCR2dRd\/EIXTVddK8woZ4RGm9K1ZDRuXUydbgUx8B4rUU6mcIXtUdNGgyTl9K9qk7q9rDppQENSwwVCOlVF1F0A3Ds0K9XWJKZdaF\/PkWHfHEwT+EN7nOMmDD8VKUDW+E9efuBrkzhSX0oJs3+Iz6lnfXeFsh7u1PXLSNqNz5rRl9u9yiV3RXJxDAQvpxjuApG9a2nsLpQrw0sPN8d\/CjzT76VMWJaX6Hg0TeLX+k0NL9+hunn9XWJusp3qQoNtShTXPY2lL7l5+\/BCJd3+r7DZzQCcIqop3DD3YeZTYfNoM\/Smey529mIGU6F0F\/eDIgvsbKLF4PeSnVyC2DZh5Lt+4LjeaFb1sJCDHXTedMXV8pDIAPLY3DlYC71x9\/+WgOtvIq2nmEXBT2OBBYKzbOUqfAoMhngWL5NfeCfX6HZLUm8GxLxJO6JmtOZRkgQ2B9GsRKPbmC2CjcJllvqXGU9KKKRPhUhC25RoAR61wTExdJKL72GDHYGvEpktL6Jaiwtx+CAkDpYUciWJ9WEJpOhcbxLnaozIOcveNKLqm1OLYyqxaKNLufEr5p8H4i4f48iqLpPtnkqJyg0Ug\/M46ezN2WL+ywfCWVMhsQldr6Azw5PCHjQ4Sv\/16rX+wtlaHkvpKMWlKZSy5krwXcypDF9zFOnrkxreR8ZdStkgLL3wuFPQRG2uQtZ1KRiuXO\/QxDzeB46cxOeL8fchp6kxewPuz46aydG6bTbptt5HYypVqIubxN6pY4VsYYu\/Cya8Kk9Q5arhpyEx8UqD3GZB7lgxCGGbNMQUqQgMcWSDy7QfecmUfeqQoakNj7kL4ezSo46te72oqSIvMeT7ztb2ki4XRL4StKH2hYU6t5hi+QuVyMic43Ic\/Z5JWvCeDKpgdapeH79dNUdI3c2FlbP66FXROxHMulP1lNTcmMHWIjfRGCucoi8ZmMLyEm1Vxc0HzWeHAXApJj9b5Xi07D\/Ghc2kE5jzHLAVQ0zNA9miBpaLtfPqgAu5mC5aZEadcqbJVGLOcKYrncc\/sjScOVjPL\/h76tGz5Bfp3GoSyxHITV4nrQ8kpr8Bk57QHW4N8Trgin1WLlycMtushM+uxNwxiymW4qEDs6e28nkmcD3rJXPLJXy16FLujHX05d6CgUqlJuZAqKKHbsVhCzxKbD4lqQIu9ajLOShznWIUcC4tqSy6t+gf0Zmkielya962xXhgmDJOt2EMT8pnJdpKIgY42rPv8IktReTCZTPXt4vAK9CV9UjHLuTdSKJDccRrx9QaMGuZXiVuuSbq6IAp8njSDhMXg1uOMbZ0SGyal7gADjEM\/Vc1TMDtj2w89eDE\/l2oEZRnQPn+1JX6KpTKUvE6wP2nrDYxJgtq8UITI\/PwJqGMAeMpnQMxYPNZITJu+iL19BWb2Oe2YJ4vMI8e45OL9oTO0TJz\/krX8jT\/QZMMN7Qjau\/FyuCcJ8phZR\/00+HYom4cFTidKj8NZ1zoRHmSUvozCVMd2qhWgqNEe4QKyUq6yzIOnyh6ihD3NJYi4C2go7UNU7PCEnLZEpDAQa02reva2UX1sfiJUPvHLGZoWwJhPk+uGhXRWlfhHAFLekpNmqeYqzKdqwduRqLbsPZjCQZ0OB\/d8tiPf4qq","iv":"3997f74f323b505884106569886cd232","s":"d806d0422cedaa76"}
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