Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
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","iv":"1cc08fde2630afa9927adaae2e724f7e","s":"460a455e2301b164"}
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