Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
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","iv":"b28448bef31a65fc418a72bc7a00910a","s":"230e253f54307b9b"}
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