Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
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","iv":"19c3c6c92ca988888aaee0187398ada9","s":"b784c69ad2befb04"}
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