Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
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","iv":"d28b3fd5b5b17e7159c7a55094b05b51","s":"72956ab3111eb260"}
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