Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
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","iv":"598464583ae06430ed6ce354f6783347","s":"d703da44b75e4353"}
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