Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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epY2iM8N6xHl8l8Q\/R4neuHrG9znkor+OEp6yETgNgaFL43\/kyLt4UqFTcfbaynsQnbCOAljAdagh2\/oUninE8kt5p8Tlw+PU+o+PgUEGj7Lr5RBLyAGgFoYFUNllJ6HFNFXj6XqCIL88\/0G6pt71mSR4v+qJ9qlnMTBWJWG1LfehwUOkhsVjdkt90yWlOp+y1uX9bYzWGgefzy\/\/dq3166d8jwFAkLCyLr4Dpmxbde1frftlCZg8xbUB5qKmJ1ZZacGsl7mVQ0RJZxuLzFDdV\/e7t47RIr0Vf17Optx11D3JOzSkerXUsPyYUKFcyEzv\/9Z8Bg9bRLRhhMal8OvrKZSfbXbWlq4+6hMylWKiZGq510TJzdHbI6vv\/uBKw5Y1uzaxWfvuZBv8GhKz5h\/eY0l2jJGdjOF++mW51nkgPZZsQa7VBBpegikWyib\/LQkoz\/wNygxFkeLalo2ZRXCc86N3sdCXTl80PiyvpgA83xwum8KiHJcHUM6Vu3j1GgbiG12dh8DA+sAFOKWs9kvaVWQnykhQ1T0JJhOyP+UrxJkwXxk3VcaxQy9PW0C19kDDZXXfQBu4foulPlpEhkp2YQvptgPqgGTVC4wl2IkdcxbCOQD4IxuUELvheRqvDC2vDGAJul2ysjntmWGx36pD05TBlzHuXWnFCi0mXfNP5o4AprJaaSx+At+6EQLIy2IeUkldirCyQ6hjlzUUTIlEF\/GuaMEBWUZ6xlWUgBrqkyWcjcwebjz2lLIRZRZx24+oNqmKFdcYHH8VHYjrKOKM+w3B3M9LY0drC8SYDDpO\/iZxuA5TgdOoYhVEhI3L0GSneL27FyvtPVS6P+BoYUinGb6ApI4YakJFNCL2TnuURVyUb31712ddr5WC+6s4tfISi0bN3RFa1hDKSwpG4v3v5cXiljl6Ni9ebPMYY9J\/+u2q1mC0AONdfJvzGW4GILcMow\/qYz2arYZRmaXrYBM3L9Qc+RsrYYB9mle5J+csiX0N24PngJaHynKX1uqVvJiidjBufRC+lZ2tqQW3akLPnXPIM3N4dpGD33nbuZfrl0vpa7Ls1oF4I14rCXWorPbekiKnWHeEiSPTTMmbyVfodqfCSW8IkWsqNXiWFtk\/SKq8OqXq0f8bTHIjd0qFi2Ww9krRcrQRdiIlzGCeBPa0WiMPWFSq1D+dMkOz0n\/JkfhZil3AooqZcG2ADWTy6yScaRfb8JURPOeZqLg3ND5LTeamVTZ+U7U0HWgmR8efP8umxwZ7oGw0DwpXbvrprmNW4jOrWuiDWqf5NJqxqqXubTAgI+Hfl98rkl1bwq7YPt8MIaF3MQCo7YLNW5owI6IQjfyXpB1gbMJuBziBMNz+mhPEpeJO7iXU\/6u\/Ew43fSBCmgrNkqSVKN3o52yhwoYS\/mVyUWgNfHp5G2OFIxY282rUVECwiCAq9OPF62QcUczibqXYOQMCLWDcv+GPOXIJFZ5jbQet3+vHz\/C4LwJ1nXtTrgefr9oVfqrZL1EkK5d3EatofSlBJE7yRepQwcSZL3JXhmqG\/Ypbz3Gck3Kk2kL4ljvxmSjJHXmPTkHclFpMmFWSpeOy5SdoPau6Brk+MlDHzMK2Ic5OiwztfpeNHqeZXQemelCF5jyUorxusb16xuKc9K0oR8UJji1Rc5\/0sZFBfZnQWX8ck+HNhoS+Jv8HCRchXXZz2k\/wLcWbNfIrCRob5V70+QFbTPbItnOrKbACUfPVI9BVg6eEqMMJFVaqn3MF7652YedNoCmaAQQaMlLdZxsg7YzDujGuSzPb66OGDHT2x5btCFjc7+KayhgAuAYT9BBLVOWIuYhYzzd\/mQL0f18OfHYOLkJWVN\/U7phmso7kGFp8vfTDW9bITAyKZwFAdNlQNawB70fup7sGq7xZgnr20CxOKBENe4f+b2F0r6eHIWCr4beY8dB+++urnlphCzaEQ8e0hvRj48aM\/XspM6+tS2dmzL6fdt2+e2oIOgnUQjni+P\/XIDIuqB9QPUEhW1lrCTHC6RhSJViiddPswW5dT9h0dmgj+8iRYkoF5CcmufB1b2CFHBcHdsxM\/+nq0iJbwa81KzOY2Rju5chqe7Gw7LNq3rlBO5dPHu56PGiNlIVTL8O8dkXM26FeniRD3MGYPwu00\/6sFPUA2mO\/+EU75ko0fIWwIrvqj4QD7a3Ql9S9VIEliKIiJs0CJUZHFiysibxCMSrWy5lwZsSlN4z24VbjiBqj2jjrMUa2VoLTTKvIQDV\/05sOLSH6cyRRm1bqTfAGug9k2woLf+j4G+BnpcB0a7ipsMHPSzJP118gGPujkXUkSAcUGvvXX14xw2o0kCvv0FOtQJox1vIiXiSNNwd6g\/yLkZntORodC2QMizmn7FANORgrh12CFmCST3N1niMgBT962Lm+\/+9rL8zo0hG4skOZg2VwBMFmY6S8+Zt1ZgeH8d4UvxIk5IyIXzsTPpZKfiCwXD+viB0Hz0vKUOMti3rHBU1K5jjltlCCfhfNz56Co39rWHzbPck+Tim2HF\/zN2Cs1M5B3LciSJHw9UDDK9T\/RtoRECBPrX2kfo0y+7pCfvQJX9mXFFdTkoMZctwa3jhgMsDYMHsMhDJzq9huGbf+kgnuKC4TKwJ5hy37Su2unE+7SM6ecMNrtZDJgDMMO0404Ur3kWY3lZ8QJgmlYG+nr2Co+YUEBodo8DH+8OI3iRfmoP6r9QZLjsH0jQPwYhkx3\/GsZ3Za5KtDs3g5j4mQcdrSyTIVOrZOqgdL0Xh0CFv+i20dF6MxqFuwgmFiOZGCofkmM9TkUEWJzUgBbj3jAM73Vd44VesP\/bdvBdWOapqktii5bTEs\/JJcwUbcVksNYXS4UsKzAeI5x0bd+fuy5C34VsdjP6vsof03mBXVydUwkQ8vh+ilkRxOE5X6ClufDydJbmpl6JoKlphjwcS8cfaANPkrlCVEcRpZH73005o4h2DLIwcQUWuLqXZrfkXGReT\/KJgUXOfZ61184Bw0rbvLSODEmOR0ucQM9pljGfQVKbJmen65\/kUi1CoUOJold2VzVmx+4BA+pQgJAvOZCTod50l9VCyM8VJ37i1vsKDFPCTZbaIALTFPDbTMiWDBAQ3b9kW6JOfWjoHTKk\/BQFpJ9s1J5KMW8rG6TPSx8BN+jvDcdWYb7sTlvIWgzZJF4xOlo4n8sHaGU94qBhvti2QKbXT63tNqRQnqePJ0p+F7nN0rPO756SQC03yDywNLGHjrfOPXm9ncg1Ql+\/4FREbCknZB2PQ3Pc90XnhxyAwFd3j+2miqTxmv\/4rDRRzRsKZNJweIGTHgYJU8BY7Lpat9oP428KHR4Ta6x0kS26HVIU9buy5ts9F0oXqDnwc9HkO6oN2NigyfD6WnyZ9S6NL2P+zLPVq6rLciaBG+r1NHdhoXLpAJzK4zNbf5bl5clDmgxC61SIMnokmYqUORdRgdlDe2QYrKuiqID2a5OxkmllKJcUxeijUkGBY8Nzp7Pz3RbXNF4iBunDtq6t3k5wYTtT\/lwIj57zjVphylPTiryI\/bIfs64LuTIxSHUAfudAWQOm0n1Dy1qaurP7S6RROJ6trj+eALIJiCxqdkbg+D6WfizwdwqPKzCNZYJ+4X\/\/sG+dS5YHI1g+olsx1oR4VAdM07H\/+tgUrs8rcJbmdO3WL96\/gfz27E7njGvoAw72FnKMW4MP6qWc74GfembjbZfGMWqFDI9CrNkOZgveoY5dyt2k\/f+ZXaee4p2OBnzIyBbPcwaP420Di0Z0hQqup80aJYvBZZ3TfqykRMmnwEya6DTTKN4SIOdX6z6dobAnN\/UDG\/bGpXq+95GhL\/lzwpTxBbRuSxNbuGNsu6zcD0z5n+AQkGGYjGJHEdrQOcoFTGUxHRFUQYOq\/7OoEGfwyFlTK8rgW1D+GW8EJVx8aW4H4byPUevC+ule2A7i8TSs6SYZwDIPfUarfXm3eeztBSIxVrFfd3o3glRgya3pWxIGgDe\/8m9gQ2Z1NBT0BK6+XfJntB\/K4VUi2Bz+Ls1p6GvPS7yR5MoJhP7a5LJVzD0\/4M6L9k+zIicTuvGy2TjDjLlES10tMRosGhHTAedLepMRvcUntxF4WFddhqUzHrO508XJgGEoMS\/Cfo4KcXoIkZR3te4+Q+iGcQkE4dXJ1GAwfIos1b1iLp80bSouHk5R9n6WZZmb02H4Ba0xilMS+r34kPNEtUyxYT8RS3zhMfmjCPhkK5eq73rPSOnJlvX0iWifdy8h31KVS6vP5Z1oEy7NKeZAOck1mnzmNaQ4Fpafw+pR0Q+X7iZSopCS2\/5UjjTLwIF4BHufhPnrR8nb0sii46\/lQj5C86wY6e8BGn91xTEOtI1Rar5nxPr8bPj\/axosY6HjUjz4Fko\/t3B+XXWm+kuBnFAO57WntLFV5Iki28FZ5+ciFJM7H7PgonjG\/78hX8CxK0vqBAn300PtlFCr4SSep1oyTUj3gYCJv7kqq9sDOe3WqRZA2XD5Sa0P2RaThXMWtreYvzA0HMkoTNm2znSoX5UI511NvH7u4hFmBSkq\/sepcWgo3NOfYS1AOqAYmTaPUl1kXUVdIRcyENHeIHnpRUwbMwaiDL413GiwJIFwgnXZa9KHzdyRmU0WYLOz40J0DfC89y7UfjjHKntUxjiOk8NqM4gk0LEthh7tFPTsVbHeBmDPNTVSLs1dOjRdqubMUwHWf5HVzh1x62ewisJRUp1a3MlCQndU2vzi7i2KkDkTi8INHtbJ8xSli6HFSVOTM7XnLB4HMJpaw3Zrf\/dCIiBzoJdGLf9wq0u5Nfml39J3n2SbPcTD92OUWAgHrYs3h\/A06aRXW2BxoG5uwZuLl9X5h8yexpIUG5CupaA+QsIDR4GwMEtinPgaCVfxGkequ5EWtitjQOzylsxORehoDPil0yp8ufwPkKTVH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