Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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Zw3pLh4hq+H7J6iN0OYMHHk7qQ1wkJy4FZopsjyVWkSyPosCTSC3P2fUXU\/xnqxxOuKmicQ3qDVvrRWuKc39hIVkSVBaXKviQt+DpnA4cp5xUy\/IIxk2KoCTC89dU+1rLqqCh591MUtVt8LjLUzZdRp7ubx39qvJpcEcYGKJp3BDU6O+IiVNSgJQYFmfkkYx0RmCNyDXmS5K9wG0zyx\/ybiBDSXOgwIag7fECpYxiu5g8i6msH0k2vW3LI0NcTIr6RHhaiRhpJmUB7U0B204iIkSRr\/o282I\/dJrxCHQhRZGPo6oY\/cL7NFa6l\/iH218Y9ZXySZKOARF2MsRgF58NFMnzCOks4TZxdapc\/pp1PRk7MEptb9slmjGmAaDXN4+QzBZZGfLStbjRlAz6+phtuVoJMOgg02FuCNn9nu5aucWAv+XX9XduIYfE5jMewlmoE4fOhe6W5hYmUUPJ9q\/Xgli7npoFfFfXPYMNe28wcQJN4\/SIt68UUvhD8oG2Fkbp14nrQ4MPBJiD5a8B8fKviWK6qbL29HtO1LRql5MzxB84up9KSSdlR04cJxG05D6+\/Q1UxrQeUb5F50uW+FdFUbm3sjxaRJ2WBGnR9Vcv0OzdKwWczUxmSQJMHTcIBjlOf3x6226GjWJVm3hOjf0fIPxZ1aO+5oA4NkOZDiPkH\/Ue3+6QnVQ\/YHaWm1SK9stbaTx5Mxvb7oWQ6AuCiVN1D8vyzjVKGb465r\/IzyZsgZIh0NQ+O3wwLbrYqYWg8KRgyuKcFUx7zd8S\/X+vFaQtsQz2QippwCbBpb2WGaE8uFuwep7Jxgz\/0ZMwJUvDVD5PLQd6Gqv8lOg5cCTzpS+ydmbZ7NXje+\/VzRjb1gAqXyVuxNHRsPq9lfE7A3xTp0kWKd16RjpCqeBZ1YtFzpsw5mtyZuyLULJb\/rJLqp3PwDXn3n0fZ8tHTcsAP6l0Xe1i\/5mGmJVBU7hg\/lsXxaGMIeh3HgjYd7Nh5\/c4FAsITstnp0XI5gR2k1mJeAWp5Y6IkmxJbnntS8sBlVuv+KLspaRbH8eOpOGY5qBoUOfurNmkW2xz3EjH0mwasOR6WQM5dbDGQZ1TdS21dEE7n0cG+9Ke1x4QaRThr3PDnjyBhwmBlb8kDBZsP+M03BIMz3RbLCKWmHNee83UpaQCrJulYHfaU9joux3KZ1TqfpuDldQvK8W2u5oPsSOkDAXNy9WzGqnSM4XrUH1joNbVsuBv6Ii3oJrWWE31v\/nMuF0GLfP0CKaiijek5OgPtorzKXKQQ5kFjNu5S6tzqI7gpwOX2PvnBuzYRBhEXVY+08FXk+TwtKyYbkAOX7TCN\/\/Y6uO9w9OXF0GBBtUCXUZJlP0D0pf9bmFWt59LYXAUovQjfukmsobvE\/6LDOoN+snMGfcTyCQJmZVda+sz7IfmmLEQgXpAspMwBtuSMGGbQRfIuwFFVuuDtlXJRqNLC+2F1ZJv8RPAFVDLIa\/hnv1eh0iodTpskhaWzfA7LUtOZ\/MBzYLAC0wFrqXRxJt+ynR0MpPmtUt1mB+ml0wTGuddsSOYtGTVYuz7UzgsbP4SyHN20a4XpRErSBSNnwQr0\/h36Ap70KfBS9QSrN32OUdoGvC0K69AkHNjZv1IVLODc6Mxvuzs6A5hNwQE5FkuTD1BmkkPXCQW8w9h\/iGCAaXOOXLDHZSu\/4+zcHLcWIHpDkA4Jtnkh3s7YlnsyPKfmFgWN9GesrUGmqqXDFrtO5R7ruALDeYYq6zrgLSmnMOMMp0KFcHXQolz3YFbZcMWQAW40be\/as4O7oCbps8gQOoqpkJ\/3T+AjufTnqGYUMrTQSxxm6Q4Cxqz5C7EDkVb3PErbn\/9wbtkyyreB4OoEQQO\/aF4Z7aVLPjRE1yhjIJpOzl2YdQRFKt7cAZ1uUTuR1llY3TOY5IsFm5\/G4DfsMXNc2XJJvHJbdu5of8IpLlRBpzFkjwuWR\/dYqsBvONsI3NXT\/swFRD3+DMXQtDbfsOjNNLoiUnc03WQiyHVofxvtq2SoL\/ndIT2e3o4sraWRIwLEjFjdwEY5ViDj00ZkkW+FQ8MHfYiK8eahHc2i1G4LVZnvfpMy6HLAjJaTqmrUKUo3men7YINKmMTfrvTjOCRT26uh4dyZqN8T6Q6cMZ68UaIVq9NQtga6VVROonB1VvoyBR9KCouvhtRA+JvCsG6Eu+awc8l10L9SngiY15fY31udJ3ng1Ghpa3ZJX9Q6xzWvMtLCvRtpqfnx2ee\/pWXkh8ZB8Yt61aMHJ8lNnK2BNZSzTWcVv2SvtFkVnYHo0CaHgM03fmD3BMDaaaojJ7kRABN6OnFnT2oWAqWPed1am7ek3CxsI1wclsB4dQ5ijMi6J0iEmC474EQBwudz\/ru+t8Z2poJcOvVSQLV2i+hBkR5dvN2yrKMrH\/yCG0z2MVf9JLK4fPNwfx7f6B87l5Q8tNRupYjfu5X39Vgk5Nu1gr3MIIxXhUG5pYy4Xs2nZM3OYff86jACEmsOBsVIzUBRRk2P8ULQIy78dBDiOjwFa4qVQm30WEQBHCg\/TvJK3BzKAy0FST5U8mvUgCttUuJQX2kSQwfkGgT7Wau0jr95L31VuC+VX\/k6HV63CtZpQvKhk7m0JbZarXkMt5Ks\/et6DmqQoNlojBPd1\/fhpNwYpjwZl\/JNp2UhE+MSa5Pkg7J1XTWzQg7iCn+DNbsy6kva9MOp0JmjTke7OuGhNEUc4slMlmun+U\/wCNMbJPwRCeajDgAmFWpCPzMVJMPIJBG9InEbT3r1znwjM5MzqXnXkpchgvVpgCFHD11AszYt+XKXLOK9BYkLJj7k5CLBLQ17eHNeVuYhKoKIwXZZs9ghZX7k7c4oLuZUngdELpFOXbynykxtlkeBMyV8W9lfxjVwtWOwEVw\/LpHgXMMdNWWVY00gqZNhz2RLAyJclSa1KJKKSNtQCMaQl+EK1xl4YoiYnxkQzrUdkoO41ghN++8sStnqt60h2VQwbyPXXveMhId0csD4b90l+DwjvvpI7tU8NlkH99gSDVcPb57C668Qour4YZrkH1o71iV9rZhAf5yZT3CRo58s6IvDojmNQm9RQ3pLbnp0kae9CbMh\/ZHAtHUBdS5\/JwQw2lxtjx5eUQDfHsMI9Fv7KGmLW69MAa\/pKQBXAPUUa\/t\/M0JN9R7gq5Ou0pWp1CAW\/NYk+LazFzDZUICS8bIN820Jzp2ncXWI5IJQb1J562i5k9fXWwYQGwWvtISf3jDNhbRzvszRKZL9lZX0kV6l8Z0wDha57QVZfYAfTvufz+Laz5JNjuw3puO+ZfTHqQgLnk7OJK3LsVhyYJBFmp9pS6qL0ywb8qxaNVCqO8M51OD3GCbFJftEZFQoUB+QKvLY9ZmICxhvMmRo9LVsYWFpcg2UQwEm4gCOLIDFZPUEowwemTs8wB0JA4pRqtlT4CosKyF3eR0Bl7KO4ZticqcO2wX4tyItjXgW2E57BjRKkilPt+JBTNIiT\/rMC4\/m\/Ob3WDz\/mM9XJ4LYh\/MxU1wh0MkHdr\/EA0jXZEoYRJu6\/VApHhe5QEHER0bPRHtJoDUqRiQStjxKrbk4lSZ3w7bzykT21qJNdPazrD5cmFRV9SitiSiLttO84NdHifECnuKG0myr0T\/monr0pl6vjInIhMPBIHjEZokD93HIhcv\/Yg2o86748C5e1hDurU\/ZkyG+cd9PEs4d10mYa7qGOonDfop+W8E7QycWlMy7iLBAQLfL8BpY\/rVEhK7rmsU42eq923qIa8R7AVEfHkBF9es39jzP6ffL8b0305\/S\/hrafEAJxuE13RqPwqSHpSer9MjlQ4bZfBcMXYf5rgd952yAwxdoTbxrq9+GrVP4O6\/SNKXHU9shHMkNOwtneR6wIpqycYn4PaS+Xsb+EhR56fQRse7G\/zaN9TH3sJXNTBQiIpaOzQtE4YgLMTYhqkUjM\/LTF1BNaSNYdW2Gtl3lP4dPYwNEK1lhtK68EcqTpe\/HJjIct+9m1EkRJsuY2zIpCBI\/oyY48SK7PfC1qZLLhuUue8RBwx+HxFqKwLdOqhqaeLB2VHOVTLHrB0SqCzJqqeiQ8K2mMNxQLyIwQwxkCt5rxLoj+F1dVM39Un0R9p2ZCCIDJHGtn1k6aquh\/Ho+PQ9QFEbqtc88LtT\/tr+9aC5g7svkdpIKg7gPd3uzTN\/px1\/Zc4HT5eh7lwQAXTqiWpaJyliikc+xFBP88yG8AWMozevJp\/lyhtjbahrIeC9OEMOTHiOA1gyCjFjiT9aR0gdLGz3LBd3Qf+89EI3S\/QcTXDn1+pQxr6f5or5\/gEcMUpuWGc6sN2QzkSRQzeb8bQVPMmu0TExUQK2RefiiQZI460o7bJ5ZnqBOR3421Er8J4Fn6L2sTl6BuegjdzpmzZ8PPL6Nin4HEzwR6zS7hRawEByMM5bcYe0VQ2kknT49SP7sflVMz9tKP1TiV2Sgl+L8n\/C2RFJ4UbC8WHRAnGkKrscvsK7Q2LWWi8v00OngBZWWG3cEBABAdcnKzZyhsmk\/4zjXS1V1I73Jfr5ym1X\/bv+CuIKzBXOdiY+VagLPUOXtzvSpvLDO7GoDe5zZl833zh2c\/gVx41zBls1O\/3XcHhjoDTzfFLwORPcwW2WyECNan446hVLxsac1Qo8b3zdymomobTncQG0ZAEBdc\/2MbGlzNbDmc\/gjpMK+TSl3QkM7D1OjAfa4B0DDImQKJlfNEDPvRCb3RVQNEKFtsDY\/vkcItySYwem0LMXJHP4Oo5B3xZ8n3XpcXaRssqaX4fPhQxayuwb+gHr8UxkUpqtWIZeYCm0JtVIrSdGwh1sNElRUO3JC9aJqndE3bI8H+gKaFzO0qsHb5wJlptvDsjxqPSEd252pyi2gKo1tmjvpZ3Vjj61bJHRnlVMTSWK8DyoUUyJNEXhvLptBXXSrLvHLzWu7SVuDxsCPtApZN7QAOr\/xG97QJbm1H3Xyl8aKG1R3N88SpAJCiSFa9AWTP8QGneMsbsFoHFvX4tRc8J\/znUITHzC58p8pBErv3h3MSaS68mxIG55CfpYdLdMT2xTbaXvC+49Vb\/Q0aqAYXNnel5n1h1DvbIA5qZLJQVMo4XFMPA7Vqx2WPfieZ3JuSqJxbko7w9Q0hIA==","iv":"0bc758e821d4c1a27db1ffe288871134","s":"3f6f39c6df55f947"}
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