Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"3a1de2b82431158f6378b2f8689f5b2a","s":"0af7b1f4674a9ef9"}
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