Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"118f68954efeef247addf47c00a4392e","s":"a4a86f234613e550"}
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