Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"9561c1330d2aca0d354ccce8badeb7e5","s":"b8d0a24c300b1573"}
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