Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
{"ct":"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","iv":"591519287e8d39ae01af2cb927c32846","s":"1a347dfd50647a8b"}
Share your thoughts. Click here