Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"98828091a92be2449923d50b160f7d34","s":"d346cd76f1ecaef5"}
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