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Mobile

Are luxury mobile ads effective without a call to action?

April 25, 2013

 

By Erin Shea

There are two schools of thought on this, but the emerging debate is whether the luxury brand's name is draw enough to encourage click-through on mobile ads.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. Versace announces exit of Dario Vitale as creative director
  8. Buccellati brings retrospective show to Shanghai
  9. Legendary architect Frank Gehry dies at 96
  10. A. Lange & Söhne opens doors to London flagship
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