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Mobile

Are luxury mobile ads effective without a call to action?

April 25, 2013

 

By Erin Shea

There are two schools of thought on this, but the emerging debate is whether the luxury brand's name is draw enough to encourage click-through on mobile ads.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Luxury hotels can leverage social clout to attract young affluents
  3. Four Seasons adds trip planning to app experience
  4. Christian Louboutin pays homage to Paris in Le Bon Marché pop-up
  5. Prada presents commitment to sustainability in film project
  6. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  7. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  8. Burberry personalizes Lunar New Year notes via WeChat
  9. Barneys personalizes experience via iBeacon placement
  10. Guerlain to Bernardaud: Rare orchid-based cream in porcelain jar?
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