Luxury Daily
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July 15, 2020
  1. Day's wrap: Ettinger, Versace, Moncler, Gucci and the Asian affluent mindset
  2. How Moncler found the perfect recipe for China’s post-COVID-19 market
  3. Must-know basics of trade dress law for the luxury goods business
  4. New campaign asks pointed question: What does Moncler mean to you?
  5. Lessons from eBags: How brands can use AR and 3D to improve ecommerce
  6. Savile Row tailor Huntsman makes face masks to match bespoke shirts
  7. Louis Vuitton plays up classic luxury in new handbag effort
  8. Fendi expands digital boundary with debut of first TikTok official channel
  9. Day's wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
  10. Bulgari's new campaign is an ode to never having too much
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Mobile

Are luxury mobile ads effective without a call to action?

April 25, 2013

 

By Erin Shea

There are two schools of thought on this, but the emerging debate is whether the luxury brand's name is draw enough to encourage click-through on mobile ads.

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  1. Day's wrap: Ettinger, Versace, Moncler, Gucci and the Asian affluent mindset
  2. How Moncler found the perfect recipe for China’s post-COVID-19 market
  3. Must-know basics of trade dress law for the luxury goods business
  4. New campaign asks pointed question: What does Moncler mean to you?
  5. Lessons from eBags: How brands can use AR and 3D to improve ecommerce
  6. Savile Row tailor Huntsman makes face masks to match bespoke shirts
  7. Louis Vuitton plays up classic luxury in new handbag effort
  8. Fendi expands digital boundary with debut of first TikTok official channel
  9. Day's wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
  10. Bulgari's new campaign is an ode to never having too much
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