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Mobile

Are luxury mobile ads effective without a call to action?

April 25, 2013

 

By Erin Shea

There are two schools of thought on this, but the emerging debate is whether the luxury brand's name is draw enough to encourage click-through on mobile ads.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Bleu de Chanel dives deep with new campaign
  3. Four Seasons furthers footprint in San Francisco with second hotel
  4. Bloomingdale's gamifies in-store shopping through Snapchat filters
  5. Jean Paul Gaultier goes inside the bottle in immersive fragrance effort
  6. Kering adds Balenciaga CEO to executive committee
  7. Day's wrap: Kenzo, Kering, Four Seasons, Valentino and BMW
  8. Bloomberg launches luxury real estate portal with Sotheby's sponsorship
  9. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  10. Kenzo creative directors to leave label
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