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Jan. 17, 2026
  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Saks Global files for Chapter 11 bankruptcy protection
  10. Richemont reports strong holiday quarter, sales up 11pc
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Retail

Are sales associates the new luxury KOLs post-COVID-19?

August 10, 2020

By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Image credit: Shutterstock By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Image credit: Shutterstock

 

By Ruonan Zheng

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Saks Global files for Chapter 11 bankruptcy protection
  10. Richemont reports strong holiday quarter, sales up 11pc
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Patrón takes over as official tequila sponsor of Grammy Awards
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Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
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