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Fragrance and personal care

Armani Beauty brings narrative home in continued fragrance effort

February 3, 2017

Video still from Armani Beauty's effort Video still from Armani Beauty's effort

 

By Sarah Jones

Giorgio Armani Beauty is extending its Chris Pine-fronted party tale with a film that explains how the night ended.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  4. Estée Lauder Cos. confirms merger talks with Puig
  5. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  6. Natural Diamond Council introduces World Diamond Day
  7. Longchamp, France’s Shapers Club form artisanal connection
  8. Belmond announces summer debut of rebranded river cruiser, Marguerite
  9. Boucheron opens first flagship in China
  10. The Macallan brings ‘Distil Your World’ series to Paris
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