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April 16, 2024
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Fragrance and personal care

Armani Beauty vies for value-based beauty with ‘Gen A.’ initiative

February 15, 2023

Carrying a combined social following of over 75 million, the heritage brand brings a group of Gen Z celebrities together, forming a co-ed ambassador collective in an apparent attempt to contend with modern makeup lines. Image credit: Armani Beauty Armani's new “Gen A.” ambassador group carries a combined Instagram following of over 75 million. Image credit: Armani Beauty

 

By Amirah Keaton

Italy’s Armani Beauty is embarking on a purpose-driven journey with a celebrity ambassador collective, part of the brand’s new “Gen. A” initiative.

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  1. Prada’s seafaring scent gets star treatment in documentary
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  3. Private equity deal value fell by 37pc in 2023: Bain
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  5. Dior crosses borders with internationally-cast Rose des Vents campaign
  6. Glenmorangie supports female distillers with OurWhisky Foundation
  7. Marvel heroes star in Swarovski’s spring/summer 2024
  8. Tod’s Group restoring 16th-century palace in Italy
  9. Luxury Unfiltered: Training is key to making emotional connections
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