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Internet

Armani heats up fragrance launch with brand film

July 9, 2012

 

By Tricia Carr

Italian fashion house Giorgio Armani is marketing a new twist on its Acqua di Giò fragrance in a black-and-white brand film inspired by summer's heat.

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  1. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  2. Printemps now accepts cryptocurrency payments
  3. LVMH Luxury Ventures Fund invests in luggage brand Db
  4. Richard Mille announces MoMA partnership
  5. Mercedes-Benz supplies Vatican with first electric ‘Popemobile’
  6. Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
  7. Shanghai premiere of Ralph Lauren documentary features 1,000-drone spectacle
  8. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  9. Louis Vuitton lights up Fifth Avenue for holidays
  10. Canadian menswear retailer Harry Rosen claims 360 percent growth in online conversions via Algolia search
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