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Armani motivates consumers to embrace experiences with inspirational content

September 22, 2015

Cate Blanchett models for the Giorgio Armani Si print campaign Cate Blanchett models for the Giorgio Armani Si print campaign

 

By Sarah Jones

Italian fashion label Giorgio Armani is helping consumers find the source of their inspiration and the driving force behind their actions through a digital campaign surrounding its Sì fragrance.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Versace announces exit of Dario Vitale as creative director
  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. RH opens Detroit showroom
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
  9. Balenciaga creates virtual fashion line for video game PUBG’s billion-strong player base
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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