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Armani motivates consumers to embrace experiences with inspirational content

September 22, 2015

Cate Blanchett models for the Giorgio Armani Si print campaign Cate Blanchett models for the Giorgio Armani Si print campaign

 

By Sarah Jones

Italian fashion label Giorgio Armani is helping consumers find the source of their inspiration and the driving force behind their actions through a digital campaign surrounding its Sì fragrance.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Coty earns ‘A’ score from CDP
  4. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Moncler returns to the slopes for Grenoble campaign
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. Gucci studies connection in spring/summer 2025 campaign
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