Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

As Coach moves upmarket, will Chinese consumers follow?

July 12, 2022

Coach has plans to raise prices in China as much as 20 percent. Will the move boost the handbag maker’s allure or alienate loyal customers? Image credit: Coach Coach has plans to raise prices in China as much as 20 percent. Will the move boost the handbag maker’s allure or alienate loyal customers? Image credit: Coach

 

By Julienna Law

To read the entire article, please subscribe or