Marketing
November 25, 2020
Chinese actor Tang Wei wears Salvatore Ferragamo for T Magazine China. Image credit: Salvatore Ferragamo
By Sarah Ramirez
While the strong rebound of the Chinese market has been able to uplift the luxury industry, marketers are meeting a new type of affluent consumer in China as the recovery continues.
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UL+VjBJAJ4rqb2baOFyIrL72wm0KFiVld4ed94P5QuIgH6aW9Juq1SDUUnL9t5GPEfOSg3ZinRDYrc3j25Z5sNm4scrE\/f\/dVj4cfPLpEzeJQTd5lg+RaT9kQvoPqRX9XuUXFq\/dC3vlFyQzb3pkuLKKPh0oio1Ir9TEA+Aqj6h4Lm\/ZbdMYUlGwhl1XjfifMOHFXITaVrsco3\/yL056\/nPbDrIGxFhdKvaq+d7XJl2KmMsnRpOmk3lRr94lEJfzPKM9teML53zQYnD2gHpWW+0tB1XWbYfvyVzKpZQzfqzOUoEV+IKbSAf6XdGchEAj2eJjI9EDiCOX\/nv5QKQ70dkO+HQRMMNuOVt3KM6piWRL5hcpgYMQqRchtAEyA+9JcL9Pjh4qeDj+cd+ZN6atSp8Y7\/f0dAtlB8Kp\/zI9We4x3cqVBmNrOHo39U4rqj5fZ5S5PiRWeVK8DqeSie9z8IzWJBd9MJiIGLdLC6cLKpltKpyvlsCSA5ceqPPAACl+B7fOBFfTjOOr+fewSHmflJg\/s8mExjnD+8gG5z6JlAQ0ZzfDrTQkNWQuIFWtkMbowjP8cbn+F6q27hzu79zwGaVsKm8hC8F5ZDTrDcyqJxMJPHkFm3O6vDFh5fMs+dvitUXiagGnx1ghCRzNoq+RueMgv29qchROIXTWFEHQcGWccj1hVxYHECSXtnC5bXJNorNZEHZtjqZ7uDiPbTElgleI+i2TAeWw\/HIjfRzQOhdj7w\/HMrSep4UooDiqG5aX+TgTSJFtrVfSxizUxAjEIVrRjTKsNljVXhlnQ3TdUmUBf3O2Clui+j7iAUsZdpVqqAehjbO80odI77z9QUjDqThe5oKCN0nwDmKS8ngmxmHZTrWwrl+oZMgajEJd0Ld0bxOZykhNySOBVNhm5xd8qoWos7QNARa26qfb+E\/xvmhhBEkjwnbNPKzW9OQlz\/dX5CwDZK590NET\/AJydexTJGlg8uHJkLKVvjf\/+joFEW8eLjBHXfZYXw20ftwn28P4PlNYYIml\/hF0znyrGJDRK5CxWbUQ4mKYTVFps3wJG8VUT\/JmHHII3zhGcbhz\/mistgAvL7QWxksssHhBGiOe2yYUivTflIaRTrVeGyZ\/FI64A1JRn54dQwcn\/cuOPN02uSVKYRyCUhaejcIgvfBjk2slnNb6SsoyIFrVgU\/ewNg7SnoDrKCc9Nr6bWXQMOanMCGqoP6HFp\/kwMK8vjPQcEQt5MMUOe\/BFj6rgW8Z0WSxQ5toMO3tL59Iul54FDruewe8\/KhTgZEna+oc2kzskFiNHEWxTX1KEqyxMaj40HV9cNbx4kwR1YnLqnYoCBz0zNpzRhOpDQs9aPNgG9\/8ScM1wTUoGyJm6hww0sMoIRKvTmg5l+GEmgDbNT9OKXWW0u0c7eJ0oUrmnTULu5EMxgoUX+JRpCHhd6yI2izJmRH\/Gem1WPhHbhUjMJVsvGfByPOPj1y2Zd5KdbZwoOTJ48h0ZjbcGQZ98qTI9BnI4xj7PEVvPKAHRqnGELdAC9grqBbNnp7yAMaPeqHo5A+vYSKz6mHM6bbglulDOMp2SQBMqBhkgJZHrzfri34Ml6HhGT5VmNFwQvwdFz0k05vnDlHXDORwstxxn4M\/ffHm98\/V9XR5VIogXJQdJl1x3LaIXHFBANfG\/iQArdFh9bluZi9A3JQ7ntCPn65Wrv33VgiMx46mlDKDUV3zPNYvdFNP6qNFZz+7CzkG+QfbcjpWh\/hTKb1GU3qZOtWGBtMbizgvCIAfgJj6m5kjeJMnUpJtJn+L9AbcbyLmkogShe3mLFtlTnWMvyBgG4u3XJsX6ngKwUKiXovC0H2YV7MC2R5aU8KYt3vUezdrBBplv1tjzLMFMJxG5YXgP7ShTnhHt8epaiYtl+lMnCBmP5YsHhOjA7dSJUOfWhxHYvT5mJGO8PjK+gTp\/eg1p1\/h9xul9jxP7Q0d1ItXijpUDRAQudGKNZ9XsqBWQpGPeINOaBIBmVeImwsArE7Wd0YlToKsQlmKyzFYULjq1pvfnj+Ulfy6WjmmQ+m10Mw6vyGmIY+KZaf3q8xGDV4uVEY0WadtghO0EwLr+3oF896FCG2imhpI5a6kwMvesv0NTLO6LufgDLuxWzSNGs\/jXtnjnMfAPHBUMivW\/LZEVbg0nvwxnLWy329aNbaN2xrGBFNoCfHI0xqTMqnN84WnrEFmzVHK9lgQwpiuR6rHetw2Uwebi2vgFi1FZJMKIJhPKQ8Aju+dN2EKIpPj6qYWBQolOg3OV9UoMd11cefKjYwADKNvG3p\/o2ROKY2HYdp1tH0UKdrirliQosFPKjMvtvDaA3xph4ll01K7oXyMNXRZv9WJn8c56pyCxhHeDbgDBhbhSeD8XMXH\/bJlnyEPZL5MLpZ6+enNvDQzzmPo4SHgD4kQfFdXKHHjc71uNejumAr6G6iDGOopb1sDmKkWvk3mi4wzCNn3GgTXheEY7a+tawAGp6P6uVHnTXkRlQQXNB\/hW07Xc1NUT2QtEfoRA2+nMGRJ\/GRltBeR\/iIGqRZ0SG1kDuG240DAJQEZ7JR4WK2rnC7mkofoEIJNAEFal+6mQcw1khYAi\/HcvaKKPanFA0YvpnjGx\/HGS\/i+c\/UUvvPgLrPDbpKRP9gFhA5WJegV43+mgvMh45i706kuACt1SFqfvJw0X3bzGJaUMdXovtSuU3Q0CEeNYbWfG2QnEabTxszPkKgfwB2ZGo\/O+aZ47HugWw01TixctIie+ysh8ExxbM77h3Mbd2ZVbSDsuETH+gtDFfCd9bdPQNmRfvd8h2Pu30e+IC6BPrQAhA6ioSnB2PGOmg8uMs9UEWAvqHLtoegABqRtBWA7Kps3\/3jo8V5PYPEdDJjms8PmoC26ZD+sC4lJRNpOXpZRqNTHD\/m1EhjjtkJyTGvytwIkDl7KqUfEgFcdiSEozHFcxYslOJELQ7JCdxLyptusQXFix8RiAf1tiexdgFExMAqn\/YHVOx7Te+oEP5Bzy7lAiOtEuOlG9B2QV6ktGBhOtd2Cx7h\/yLiFHkFPaXALov3djdYXbUD2heUwO\/n3Xp+00e9L9viWPMS0tEGlIXrihGIThBt8QgsWlkaW7SVE0ZARpbjV1RJyZlt9WNShrmcE7e5FNdC8fXNzzVwX0TxBIiLmhRuDGAiXGpwBt+Tb+cI8CveR0zuUX7lL2qEfU+miYebsDEhbdkw+7MT88cePf50qnSa+j8jis4YQRWRkRz2+L4e16Rjgqfjmfw3IkPJYBVXLKFWdAMDuiUp7\/F+E3G7F\/YhGT3gbz+pae65Axq\/9xc2sB0dkRjulnc75KA+VN63nCASglHbJLdqACHnNu+kFEdSreFFkDCwLxdvCT3bkFBa06SBAQ7cP+172\/VXzCcYSqJizuWnFpaveg+GYDrRdKEZk4bSC8wcCH1Od6QdcSoRfhQPS9e472hG2VAdGd5IeJR1ClKoTcBxqMjZWG\/rRSJ0LZcjQplL8mthT1Jh+UsPasZhVi3y5vZuKU9czhvwhHT0dbRjdVUpXbWMdwbEE9y+FoSUbHHc0AnmhcPsBbqnL7nkLZRkcK8h2R3M1CinvcTRA0jkch0Wi0JU3DPQeGo2Ge5DNNd+FCdv4IBTrh1d7VYqIGV9AjjNFrTTK1OaZs\/2mnT8quPE43IIKBg==","iv":"1b54afc439c9f5a514e1a48ef3092024","s":"73f759838f6b7df9"}
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