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Marketing

As luxury spending shifts to China, brands must adapt to reach shoppers

November 25, 2020

Chinese actor Tang Wei wears Salvatore Ferragamo for T Magazine China. Image credit: Salvatore Ferragamo

 

By Sarah Ramirez

While the strong rebound of the Chinese market has been able to uplift the luxury industry, marketers are meeting a new type of affluent consumer in China as the recovery continues.

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  1. Moschino pushes ahead in China with help from Alibaba
  2. Beauty shoppers seek concrete action from retailers addressing racial bias
  3. Retailers invest in omnichannel, inventory management to tackle pandemic problems
  4. Hermès brings Carré Club concept to Dubai
  5. Day’s wrap: Audemars Piguet, Chanel, Hermès, BMW and marketing webinar
  6. Could your next job in luxury be in circularity?
  7. Audemars Piguet taps L’Oréal vet as North America CEO
  8. Sustainability now part of luxury emphasis in home design
  9. Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves
  10. Dior reimagines the classics with fifth Lady Dior collaboration
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