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Marketing

As luxury spending shifts to China, brands must adapt to reach shoppers

November 25, 2020

Chinese actor Tang Wei wears Salvatore Ferragamo for T Magazine China. Image credit: Salvatore Ferragamo

 

By Sarah Ramirez

While the strong rebound of the Chinese market has been able to uplift the luxury industry, marketers are meeting a new type of affluent consumer in China as the recovery continues.

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  1. Day’s wrap: Gucci, Cartier, PVH Corp., Inspirato and Virtuoso
  2. Loewe advances wearable art in fall/winter 2022 campaign
  3. Cartier to participate in International Exhibition from Triennale Milano
  4. Gucci ruminates on concept of time with Dive relaunch
  5. Gucci’s latest Chime for Change zine continues fostering female empowerment, equality
  6. IHG eyes tailor-made experiences in new joyful campaign
  7. PVH Corp. reports corporate progress regarding sustainability, community efforts
  8. Virtuoso brings industry into the future of travel with inaugural summit
  9. Shanghai’s luxury retailer Secoo sued by Prada
  10. Kenzo drives new creative direction forward in latest campaign
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Gucci, Cartier, PVH Corp., Inspirato and Virtuoso
When it comes to hard luxury, China’s digital natives want real-life experiences