Marketing
November 25, 2020
Chinese actor Tang Wei wears Salvatore Ferragamo for T Magazine China. Image credit: Salvatore Ferragamo
By Sarah Ramirez
While the strong rebound of the Chinese market has been able to uplift the luxury industry, marketers are meeting a new type of affluent consumer in China as the recovery continues.
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","iv":"8ba97dfff0d72b185645a910c76fc463","s":"0ab14688c2c2c87e"}
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