Marketing
November 25, 2020
Chinese actor Tang Wei wears Salvatore Ferragamo for T Magazine China. Image credit: Salvatore Ferragamo
By Sarah Ramirez
While the strong rebound of the Chinese market has been able to uplift the luxury industry, marketers are meeting a new type of affluent consumer in China as the recovery continues.
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","iv":"a00d39c51ae6831b8cff8fca031934bf","s":"69981a2b45420c44"}
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