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Research

Reaching Asian luxury consumers requires deeper psychographic understanding

April 2, 2015

Who is the affluent Asian consumer? Image courtesy of Gucci Who is the affluent Asian consumer? Image courtesy of Gucci

 

By Sarah Jones

While much attention has been paid to the spending power and penchant for luxury goods among Chinese consumers, brands cannot assume that the same exact attitude and shopping habits exist across all Asian countries, according to findings from Agility Research.

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  1. Few hours left to register for Luxury Daily's Future of Luxury eConference
  2. Entering a new era of luxury marketing
  3. Introducing Luxury Women to Watch 2021
  4. Podcast: Luxury Daily’s editor on the future of luxury
  5. Kering, McLaren, podcast on luxury, and Future of Luxury eConference
  6. Net-A-Porter spotlights sustainable brands with latest Vanguard selections
  7. UK’s Selfridges trims 450 positions as it prepares to reinvent retail and build back
  8. Six Senses takes No. 1 spot in LTI global ranking of best luxury hotel brands, followed by Aman and Auberge
  9. Instagram Stories now key to influencer marketing: survey
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