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Research

Reaching Asian luxury consumers requires deeper psychographic understanding

April 2, 2015

Who is the affluent Asian consumer? Image courtesy of Gucci Who is the affluent Asian consumer? Image courtesy of Gucci

 

By Sarah Jones

While much attention has been paid to the spending power and penchant for luxury goods among Chinese consumers, brands cannot assume that the same exact attitude and shopping habits exist across all Asian countries, according to findings from Agility Research.

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  1. Brands must prepare for a beauty renaissance: report
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  3. Day’s wrap: Dolce & Gabbana, Saks, Bulgari, Bloomingdale’s and Rolls-Royce
  4. Virtual lines can help brands, retailers limit shoppers’ frustrations
  5. Dolce & Gabbana returns with another summery Saks exclusive
  6. Bulgari reveals next destination for hospitality portfolio
  7. Rolls-Royce announces new director of global communications
  8. Dolce & Gabbana, Saks, Bulgari, Bloomingdale’s and Rolls-Royce
  9. Free webinar: 5 trends in the luxury goods industry
  10. W magazine enhances print’s fixed plane via September issue AR activation
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