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Research

Reaching Asian luxury consumers requires deeper psychographic understanding

April 2, 2015

Who is the affluent Asian consumer? Image courtesy of Gucci Who is the affluent Asian consumer? Image courtesy of Gucci

 

By Sarah Jones

While much attention has been paid to the spending power and penchant for luxury goods among Chinese consumers, brands cannot assume that the same exact attitude and shopping habits exist across all Asian countries, according to findings from Agility Research.

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