Q&A
May 24, 2012
By Mickey Alam Khan
The aspirational/symbolic buyers that most luxury marketers are chasing have all but disappeared in this economy, according to one of the leading luminaries in the luxury marketing world.
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","iv":"374645e5536be4de8af142ba2fa86e0a","s":"c1b7e668e81887f8"}
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