Q&A
May 24, 2012
By Mickey Alam Khan
The aspirational/symbolic buyers that most luxury marketers are chasing have all but disappeared in this economy, according to one of the leading luminaries in the luxury marketing world.
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","iv":"d01ead01e7d9560098a559f7b2132e1f","s":"d9ca2d5e31743d60"}
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