Q&A
May 24, 2012
By Mickey Alam Khan
The aspirational/symbolic buyers that most luxury marketers are chasing have all but disappeared in this economy, according to one of the leading luminaries in the luxury marketing world.
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","iv":"22c57581e2188574bb5c0389da6b68fe","s":"ae9e0fa686a34cab"}
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