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Jan. 17, 2026
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Automotive

Aston Martin juxtaposes models old and new in milestone anniversary activation

January 19, 2023

“Intensity: 110 Years in the Making” titles the new global marketing campaign which marks more than a century in business, since the company’s founding in 1913. Image courtesy of Aston Martin “Intensity: 110 Years in the Making” titles the new global marketing campaign, marking more than a century in business. Image courtesy of Aston Martin

 

By Amirah Keaton

At the core of British automaker Aston Martin’s 110-year anniversary effort is a juxtaposition of marque models old and new.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Ralph Lauren seats new board member
  6. Marriott’s Luxury Group signs on as partner of US SailGP Team
  7. Fendi launches Lunar New Year pop-up in Shanghai
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’
  10. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
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