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Retail

Audemars Piguet goes global with new boutique concept

November 7, 2025

The brand is shifting its bricks-and-mortar strategy. Image courtesy of Audemars Piguet The brand is shifting its bricks-and-mortar strategy. Image courtesy of Audemars Piguet

 

Swiss watchmaker Audemars Piguet is introducing a new layout at its retail stores.

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