Commerce
March 5, 2026
In 2025, retail sales from the Prada brand decreased 1 percent year-on-year. Image credit: Prada Group
By Amirah Keaton for Luxury Daily News Service
Italy’s Prada Group continues to benefit from sustained momentum at Italian fashion label Miu Miu while its flagship brand lost steam in the first half of 2025.
{"ct":"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","iv":"12dd739cfc47dda552a2d4b0a1059535","s":"270d69389786b87a"}
Share your thoughts. Click here