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Out of home

Audemars Piguet hooks super-affluents with heliport marketing

July 20, 2012

 

By Rachel Lamb

Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”

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  1. Top 10 luxury retail efforts of H1
  2. Tod's pens homage to indescribable woman in fall ads
  3. Chanel dominates luxury sector in China for brand relevance
  4. Fortnum & Mason to host John Bellany retrospective
  5. Coco Chanel Mademoiselle ad campaign begins filming in Paris
  6. Louis Vuitton launches Chinese ecommerce site
  7. Galeries Lafayette harps on service, comfort for Asian welcome center
  8. Supply chain complexity stokes worry among automakers: report
  9. Stella McCartney enters the lab to further sustainability cause
  10. Gucci designates Chatsworth House as first Gucci Place
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