Out of home
July 20, 2012
By Rachel Lamb
Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”
{"ct":"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","iv":"0ea34af5ece33673f983c851311cf6eb","s":"bb5b386a499f349d"}
Share your thoughts. Click here