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Out of home

Audemars Piguet hooks super-affluents with heliport marketing

July 20, 2012

 

By Rachel Lamb

Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”

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  1. Ecommerce is dead, says Holt Renfrew exec
  2. Future purchases will be made on search engines: Tiffany & Co. exec
  3. Day's wrap: Vogue, Barneys, Swiss watches, Stella McCartney, Perfect Corp. and Four Seasons
  4. Brands must close the consumer experience gap or risk losing millennials
  5. Selfridges beats the holiday competition via October opening
  6. Harrods' VR experience brings customers to the Seven Wonders of the World
  7. Stella McCartney highlights fashions in Piccadilly Circus billboard
  8. Patronage of the arts - Luxury Memo special report
  9. September Swiss watch exports point to continued recovery
  10. Luxury travel is popular with more than just affluents: report
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