Luxury Daily
World’s leading luxury business publication
May 24, 2018
  1. Day's wrap: Stuart Weitzman, Sephora, Ferragamo, Jaguar Land Rover, Saks and Erdem Moralioglu
  2. Stuart Weitzman, Sephora, Ferragamo, Jaguar Land Rover, Saks and Erdem Moralioglu - Live news
  3. Nordstrom petitions for more size inclusion
  4. Local is a new kind of global: Dolce & Gabbana exec
  5. Luxury invests in values, future through sustainability
  6. Yachts - Luxury Memo special report
  7. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
  8. Dior appeals to product-conscious consumers with sustainable skincare
  9. Challenges to EU stability offer opportunity to reaffirm strengths
  10. Subscribe now: $12 for 12 weeks
The News and Intelligence You Need on Luxury

SUBSCRIBE NOW TO GET FULL ACCESS FOR JUST $1 A WEEK

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Out of home

Audemars Piguet hooks super-affluents with heliport marketing

July 20, 2012

 

By Rachel Lamb

Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Stuart Weitzman, Sephora, Ferragamo, Jaguar Land Rover, Saks and Erdem Moralioglu
  2. Stuart Weitzman, Sephora, Ferragamo, Jaguar Land Rover, Saks and Erdem Moralioglu - Live news
  3. Nordstrom petitions for more size inclusion
  4. Local is a new kind of global: Dolce & Gabbana exec
  5. Luxury invests in values, future through sustainability
  6. Yachts - Luxury Memo special report
  7. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
  8. Dior appeals to product-conscious consumers with sustainable skincare
  9. Challenges to EU stability offer opportunity to reaffirm strengths
  10. Subscribe now: $12 for 12 weeks
VIDEOS
More Videos

MORE IN Out of home
Malaysia sees largest raid of Birkin bags
Four Seasons heads to the seas in a unique undertaking
Furla looks to Japan with Italian craftsmanship
Rolls-Royce unveils its foray into SUV
Gucci translates pre-fall campaign to city murals
Hospitality brands stick to tried-and-true Mother’s Day pushes with twists



RECENT ARTICLES
Trump administration weighing tariffs of up to 25pc on imported vehicles
Day’s wrap: Louis Vuitton, Ralph Lauren, Mercedes, Tiffany, fragrance trends and Humans of Fashion
Pink bottles, sweet scents top fragrance trends for 2018: report

Mercedes brings connectivity to older models
Ralph Lauren reports earnings gain in fiscal Q4
Louis Vuitton renews relationship with Nicolas Ghesquière