Luxury Daily
The authority in luxury news.
Dec. 14, 2025
  1. Sephora introduces new concept for SEPHORiA 2026
  2. Diptyque plays with the surreal in holiday tale
  3. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  4. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  5. Legendary architect Frank Gehry dies at 96
  6. Hilton launches loyalty program at sea with Explora Journeys
  7. Pucci leans on classical luxury codes for holiday campaign
  8. Luxury Women to Watch 2017
  9. Lancome to secure spokeswoman Julia Roberts for $50M
  10. Luxury brands broaden definition of love in Valentine’s promotions
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Audemars Piguet takes to new terrain with traditional sport

November 14, 2022

Audemars test Seven professional golfers attempt near-impossible strikes on a mirrored surface, coming off the green to test their skills in one of three challenges. Image credit: Audemars Piguet

 

By Amirah Keaton

Swiss watch manufacturer Audemars Piguet is putting a cohort of champions to the test in a series of unconventional on-campus challenges with a humorous spin.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Sephora introduces new concept for SEPHORiA 2026
  2. Diptyque plays with the surreal in holiday tale
  3. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  4. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  5. Legendary architect Frank Gehry dies at 96
  6. Hilton launches loyalty program at sea with Explora Journeys
  7. Pucci leans on classical luxury codes for holiday campaign
  8. Luxury Women to Watch 2017
  9. Lancome to secure spokeswoman Julia Roberts for $50M
  10. Luxury brands broaden definition of love in Valentine’s promotions
VIDEOS
More Videos

MORE IN Jewelry
Off the Cuff: A Q&A with Boucheron’s Hélène Poulit-Duquesne
US lowers tariff on Swiss imports to 15pc
Hermès, Goyard lead consigner sales in 2025: Rebag
From maps to masterpieces: Luxury needs a tour de force, not tinsel
A. Lange & Söhne opens doors to London flagship
Buccellati brings retrospective show to Shanghai



RECENT ARTICLES
Viceroy Hotels installs next chief executive
Bugatti assembles owners for seasonal gathering in Molsheim
85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report

Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
US lowers tariff on Swiss imports to 15pc
Mercedes-Benz locks in with WTA as exclusive automobile partner