Research
March 11, 2014
By Joe McCarthy
German automaker Audi's brand value rose 30 percent to $7 billion, while BMW climbed 20 percent to $29 billion, according to a new report by Brand Finance.
{"ct":"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","iv":"6b2edd44b148c04f6349a994bed6e962","s":"f9df76d50ee317bf"}
Share your thoughts. Click here