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Feb. 15, 2026
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Automotive

Audi taps augmented reality to deepen nature connection in new campaign

February 10, 2023

The new electric vehicle from Audi utilizes augmented reality to allow drivers to explore more, and see more of the natural world. Image credit: Audi The new electric vehicle from Audi utilizes augmented reality to allow drivers to explore more, and see more of the natural world. Image credit: Audi

 

By Emily Iris Degn

German automaker Audi is introducing a nature-centric model, using the power of augmented reality technology.

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  1. Men spend more on luxury, but shop the same amount as women: report
  2. Pomellato celebrates trailblazing women at Beverly Hills event
  3. Year-end sales jump 9pc at Hermès
  4. Ruinart welcomes 2026 art series partner
  5. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  8. Louis Vuitton flagship lands in Beijing
  9. Monogram partners with chef, television personality Maneet Chauhan
  10. Nobu to enter Maldives with hotel, restaurant, residences
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