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Fragrance and personal care

Augmented reality beauty experiences extend to targeted promotions

June 19, 2017

Sephora Virtual Artist Looks. Image courtesy of Sephora

 

By Sarah Jones

Sephora and Estée Lauder are among the beauty marketers leveraging facial tracking technology to lift conversions.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  5. Louis Vuitton announces Regeneration 2030
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. De Beers supports Desert Diamonds with bridal addition
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Subscribe now: $12 for 12 weeks
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