Fragrance and personal care
June 19, 2017
Sephora Virtual Artist Looks. Image courtesy of Sephora
By Sarah Jones
Sephora and Estée Lauder are among the beauty marketers leveraging facial tracking technology to lift conversions.
{"ct":"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","iv":"178ea9d0b7244005ce7d16595c2574aa","s":"17a1caa373ebdd7d"}
Share your thoughts. Click here