Luxury Daily
World’s leading luxury business publication
Feb. 18, 2020
  1. Best speaker lineup ever for Women in Luxury conference New York April 15
  2. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  3. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  4. How are luxury brands communicating with their Chinese consumers during the virus crisis?
  5. Digital marketing budgets to gain priority as CMOs fear economic slowdown
  6. China's Secoo, Maserati, British Vogue, Audemars Piguet and Net-A-Porter
  7. 9 tips to maximize sales of gifts and souvenirs from retail stores
  8. 40 British luxury brands commit to Walpole’s sustainability manifesto
  9. Register now: Women in Luxury conference New York April 15
  10. Gucci is 2019 Luxury Marketer of the Year
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Augmented reality can be bridge between digital, physical retail

April 24, 2018

Coty's AR mirror is a perfect example of blending digital and physical retail. Image credit: Coty

 

By Danny Parisi

Beauty brands are leading the charge in leveraging augmented reality to make physical shopping more digital.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Best speaker lineup ever for Women in Luxury conference New York April 15
  2. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  3. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  4. How are luxury brands communicating with their Chinese consumers during the virus crisis?
  5. Digital marketing budgets to gain priority as CMOs fear economic slowdown
  6. China's Secoo, Maserati, British Vogue, Audemars Piguet and Net-A-Porter
  7. 9 tips to maximize sales of gifts and souvenirs from retail stores
  8. 40 British luxury brands commit to Walpole’s sustainability manifesto
  9. Register now: Women in Luxury conference New York April 15
  10. Gucci is 2019 Luxury Marketer of the Year
VIDEOS
More Videos

MORE IN Fragrance and personal care
Estée Lauder lowers outlook, citing global impact on travel retail due to coronavirus
Cara Delevingne takes a shine to new Dior Addict lipstick
Hermès challenges cosmetics establishment with official debut of Hermès Beauty
Dior Homme receives sensuous tribute for new fragrance with “Scent of my Man” films
Bulgari joins Flower Gems of India sustainability effort with Firmenich, Jasmine Concrete
Harrods’ new experiential and events space to make Knightsbridge store top destination for beauty



RECENT ARTICLES
Four Seasons shaping focus as travelers seek purpose through authentic experiences
Register now: Women in Luxury conference New York April 15
Digital marketing budgets to gain priority as CMOs fear economic slowdown

Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
Subscribe now: Full access to 90,000+ articles, reports, videos and images
China’s Secoo, Maserati, British Vogue, Audemars Piguet and Net-A-Porter