Fragrance and personal care
April 24, 2018
Coty's AR mirror is a perfect example of blending digital and physical retail. Image credit: Coty
By Danny Parisi
Beauty brands are leading the charge in leveraging augmented reality to make physical shopping more digital.
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","iv":"8ae9b8687e2b822b4a9458e422d31efb","s":"0ccc51224bd9d5ed"}
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