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Dec. 2, 2023
  1. St. Regis rolls out 'House of Celebration' holiday programming
  2. Creative director Matthew Williams departing Givenchy
  3. RH Indianapolis opens on renowned 151-acre estate
  4. Gucci faces worker strike in Rome
  5. At Accor, luxury division welcomes three new leaders
  6. Thom Browne expands brand universe with Baccarat collaboration
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. David Yurman, SCAD join forces for tech-forward holiday project
  9. Veuve Clicquot event honors 51st Bold Woman Award winners
  10. Tiffany & Co. to drop Pokémon exclusives at NYC, Tokyo flagships
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Luxury Memo

Augmented reality in luxury – Luxury Memo special report

July 13, 2020

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. St. Regis rolls out 'House of Celebration' holiday programming
  2. Creative director Matthew Williams departing Givenchy
  3. RH Indianapolis opens on renowned 151-acre estate
  4. Gucci faces worker strike in Rome
  5. At Accor, luxury division welcomes three new leaders
  6. Thom Browne expands brand universe with Baccarat collaboration
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. David Yurman, SCAD join forces for tech-forward holiday project
  9. Veuve Clicquot event honors 51st Bold Woman Award winners
  10. Tiffany & Co. to drop Pokémon exclusives at NYC, Tokyo flagships
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