Luxury Daily
World’s leading luxury business publication
Aug. 5, 2020
  1. Video commerce offers brands new channels to sell to consumers
  2. A reckoning is coming for retail: Get ready
  3. Chanel pushes historical connection to dance in Inside Chanel episode
  4. Luxury consumers seek meaningful jewelry purchases: PGI
  5. Day’s wrap: Capri Holdings, Chaumet, Hennessy, La Perla and luxury real estate
  6. LVMH, Kering and the new luxury strategy post-COVID-19
  7. Burberry offers a look at how companies can navigate difficult times
  8. Day’s wrap: Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  9. Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  10. How will changes to the animal testing policy in China influence its beauty landscape?
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Luxury Memo

Augmented reality in luxury – Luxury Memo special report

July 13, 2020

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Video commerce offers brands new channels to sell to consumers
  2. A reckoning is coming for retail: Get ready
  3. Chanel pushes historical connection to dance in Inside Chanel episode
  4. Luxury consumers seek meaningful jewelry purchases: PGI
  5. Day’s wrap: Capri Holdings, Chaumet, Hennessy, La Perla and luxury real estate
  6. LVMH, Kering and the new luxury strategy post-COVID-19
  7. Burberry offers a look at how companies can navigate difficult times
  8. Day’s wrap: Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  9. Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  10. How will changes to the animal testing policy in China influence its beauty landscape?
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