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Luxury Memo

Augmented reality in luxury – Luxury Memo special report

July 13, 2020

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora


Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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