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Retail

Automation, personalization in retail can exceed consumers’ comfort: Oracle

September 25, 2017

55 percent of consumers browse fashion in-store on a weekly basis. Image credit: Neiman Marcus

 

By Sarah Jones

Time-poor consumers are increasingly seeing the value in personalization, but even with this greater acceptance of the use of their data, retailers still need to be careful not to cross the line into "creepy" targeting.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  5. Aston Martin, Apple release CarPlay Ultra
  6. Rimowa honors the winners of its Rimowa Design Prize
  7. Google’s new beauty AR features raises bar for digitalization, ecommerce
  8. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  9. Moncler appeals to adventurers with special-edition Leica
  10. PPR's brand makeover as Kering with owl motif to show new cultural vibe
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