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Retail

Automation, personalization in retail can exceed consumers’ comfort: Oracle

September 25, 2017

55 percent of consumers browse fashion in-store on a weekly basis. Image credit: Neiman Marcus

 

By Sarah Jones

Time-poor consumers are increasingly seeing the value in personalization, but even with this greater acceptance of the use of their data, retailers still need to be careful not to cross the line into "creepy" targeting.

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  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  2. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  3. CFDA bans fur from New York Fashion Week
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Versace announces exit of Dario Vitale as creative director
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Chopard, Boss, Lancôme front AR experience from Snapchat
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Dior’s ‘Lady Art’ project turns 10
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