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Retail

Automation, personalization in retail can exceed consumers’ comfort: Oracle

September 25, 2017

55 percent of consumers browse fashion in-store on a weekly basis. Image credit: Neiman Marcus

 

By Sarah Jones

Time-poor consumers are increasingly seeing the value in personalization, but even with this greater acceptance of the use of their data, retailers still need to be careful not to cross the line into "creepy" targeting.

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  1. Delvaux follows city rhythm in ‘A Brilliant Idea’
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