Apparel and accessories
June 30, 2021
Product authentication can boost consumer confidence about brand sustainability. Image credit: Save the Ducks
By Katie Tamola
As ecommerce offerings are constantly revolutionized and people return to in-store shopping, contemporary consumers continue demanding authenticity and sustainability.
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","iv":"1f5547ffc645b75a89e33902216b3b41","s":"3d313b9d8b21a1b8"}
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