Apparel and accessories
June 30, 2021
Product authentication can boost consumer confidence about brand sustainability. Image credit: Save the Ducks
By Katie Tamola
As ecommerce offerings are constantly revolutionized and people return to in-store shopping, contemporary consumers continue demanding authenticity and sustainability.
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","iv":"dc90642ebbc75d737a068e5ec37eea5f","s":"99cefd435c671a1e"}
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