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News briefs

Balenciaga, Chanel, Barneys and Mercedes – News briefs

May 1, 2013

 

Today in luxury marketing:

Alexander Wang's first Balenciaga campaign revealed
For his first collection with Balenciaga, Alexander Wang played it safe, dipping his toe into the Spanish brand and reserving his big-hit shapes and editorial ideas for his own label, per Refinery29.

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