Apparel and accessories
November 14, 2025
It is the first luxury brand to partner with South Korean video game publisher Krafton’s PUBG: Battlegrounds and PUBG Mobile. Image courtesy of Balenciaga
By Amirah Keaton for Luxury Daily News Service
French fashion house Balenciaga is joining forces with a successful eSports operation.
{"ct":"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","iv":"a6586c2576b7888e56a5064769d81b65","s":"e39d7e6268e15c32"}
Share your thoughts. Click here