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Balenciaga debuts Alexander Wang’s first fragrance long after pre-launch press

March 2, 2015

B. Balenciaga fragrance B. Balenciaga fragrance

 

By Jen King

French fashion house Balenciaga is formally introducing its B. Balenciaga fragrance to its consumer base only after the buzz surrounding its launch subsided.

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  1. Moncler, actor Jamie Dornan stretch puffer into summer
  2. Porsche to drop stake in Bugatti Rimac
  3. Puig-backed Joan Miró show moves to Washington’s Phillips Collection
  4. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  5. Luxury second home purchases down 28pc in Q3, up 152pc from pre-pandemic levels: report
  6. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  7. What do China’s 1B+ short video app users mean for luxury and ecommerce?
  8. Dolce & Gabbana reworks Ray-Ban Aviator
  9. Hermès posts 5.6pc rise in opening quarter sales
  10. Aman unveils plans for first ranch retreat in Texas Hill Country
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