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April 24, 2026
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Apparel and accessories

Balenciaga resets ambassador roster under Pierpaolo Piccioli

February 18, 2026

The group is introducing a new class of creative collaborators. Image courtesy of Balenciaga/David Sims The group is introducing a new class of creative collaborators. Image courtesy of Balenciaga/David Sims

 

By Zach James

French fashion house Balenciaga is reestablishing its ties to popular culture with its latest promotional initiative.

As creative director Pierpaolo Piccioli settles into his duties at the luxury label, now nearly a year into the job, he is introducing his vision for the company’s celebrity cast. Spanning multiple creative industries, the new representative roster is featured in the summer 2026 Heart and Body campaign.

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