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Mobile

Balmain leverages Grammy buzz with Rihanna-centric mobile ad on Vogue

January 28, 2014

 

By Sarah Jones

French fashion house Balmain is leveraging the interest surrounding the Grammy Awards with an advertisement on Vogue magazine’s mobile Web site.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  3. Dior builds five-story statement flagship in Beijing
  4. Moncler returns to the slopes for Grenoble campaign
  5. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  6. Louis Vuitton shares names of final Watch Prize contestants, jury members
  7. Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
  8. Coty earns ‘A’ score from CDP
  9. Audemars Piguet explores the extraordinary through detailed series
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
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