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Jan. 23, 2019
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Balmain maintains brand consistency with latest fragrance release

June 19, 2015

Promotional campaign for Balmain Homme Promotional campaign for Balmain Homme

 

By Staff reports

French fashion house Balmain is starting off the summer right with a new short video for its latest men’s fragrance.

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  1. Think of print as a retail experience: Town & Country exec
  2. Bloomingdale's gives flagship beauty department an interactive makeover
  3. Day's wrap: Lanvin, Patek Philippe, Marriott, Net-A-Porter, Kering, Rally Rd. and Gucci
  4. Net-A-Porter, Mr Porter offer commitment-free ecommerce to VIPs
  5. Kering, Tesla, L’Oreal named among top sustainable companies
  6. Brands need to anticipate shift in luxury landscape
  7. Is Patek Philippe headed toward a sale?
  8. Italy’s Vicenzaoro jewelry show grapples with changing consumer tastes
  9. Luxury needs to create a dream: Artsy
  10. Customer experience metrics must be adaptable
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