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Dec. 5, 2025
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Apparel and accessories

Balmain, Mattel launch Barbie-inspired collection, NFTs

January 6, 2022

Balmain and Mattel are releasing three one-of-a-kind Barbie x Balmain NFTs as well as a ready-to-wear line. Image courtesy of Balmain

 

By Luxury Daily News Service

French fashion label Balmain is collaborating with toy manufacturer Mattel in the iconic Barbie doll’s first venture into the digital art world.

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