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Bang & Olufsen expands potential audience via Pepsi capsule collection

May 27, 2014

Visual artist Zosen for the Live for Now Visual artist Zosen for the Live for Now capsule collection

 

By Jen King

In anticipation of the FIFA World Cup, Danish audio and video company Bang & Olufsen is looking to introduce its B&O Play headphone series to a new audience through a globally-distributed capsule collection.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
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