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In-store

Barneys’ “endless aisle” approach supported by beacons, personalization

April 25, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' downtown central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is furthering its omnichannel capabilities through the use of integrated iBeacon technology and a personalization platform.

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  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  2. LVMH announces 2022 Innovation Award winners
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. Rosewood Hotels debuts new property in Mexico
  6. RH appoints new co-chief merchandising, creative officer
  7. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  8. Hyatt taps American tennis player Jessica Pegula as ambassador
  9. Pierpaolo Piccioli joins Balenciaga as creative director
  10. Kering Eyewear, Google announce AI-powered smart glasses partnership
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Luxury Unfiltered: Why extreme value creation is the only way forward for luxury