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Dec. 8, 2025
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In-store

Barneys’ “endless aisle” approach supported by beacons, personalization

April 25, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' downtown central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is furthering its omnichannel capabilities through the use of integrated iBeacon technology and a personalization platform.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. Dior goes for gold with flashy J'adore campaign
  4. CFDA bans fur from New York Fashion Week
  5. Versace announces exit of Dario Vitale as creative director
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. RH opens Detroit showroom
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
  10. Balenciaga creates virtual fashion line for video game PUBG’s billion-strong player base
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