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June 6, 2025
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In-store

Barneys’ “endless aisle” approach supported by beacons, personalization

April 25, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' downtown central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is furthering its omnichannel capabilities through the use of integrated iBeacon technology and a personalization platform.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. Louis Vuitton captures creativity in latest high jewelry campaign
  3. Off the Cuff: A Q&A with Hannah Florman Fine Jewelry's Hannah Florman
  4. Vestiaire Collective launches ‘Vintage Days’
  5. New marketing chief takes reins at Equinox
  6. The Macallan updates packaging across Timeless Collections
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. Printemps unveils VIP shopping suite at Haussmann flagship
  9. Longines confirms appointment of new CEO
  10. Harrods finds next CFO
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