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Aug. 22, 2019
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In-store

Barneys’ “endless aisle” approach supported by beacons, personalization

April 25, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' downtown central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is furthering its omnichannel capabilities through the use of integrated iBeacon technology and a personalization platform.

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  1. 4 trends in beauty from Cosmoprof 2019
  2. 2019 luxury spend expected to grow highest in UK
  3. What impact would a recession have on the luxury business?
  4. Douglas Elliman moves into Texas
  5. Sergio Rossi and Eco-Age team up for green carpet collection
  6. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  7. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  8. Luxury Women to Watch 2019
  9. 5 ways for home brands to connect with luxury homeowners
  10. Sotheby’s International Realty expands in the Midwest
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