Luxury Daily
World’s leading luxury business publication
May 27, 2019
  1. Giorgio Armani asks brand loyalists to share legacy
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  4. Four Seasons: Engagement carries more value than number of social followers
  5. Luxury Women to Watch 2016
  6. Crystal Cruises entices bookings through brand-exclusive experiences
  7. Beacons will conquer travel marketing in 2015 despite privacy concerns
  8. Galeries Lafayette creates in-store trip planner to ease shopping
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. Tiffany launches signature fragrance inspired by jeweler's 180-year history
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

In-store

Barneys’ “endless aisle” approach supported by beacons, personalization

April 25, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' downtown central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is furthering its omnichannel capabilities through the use of integrated iBeacon technology and a personalization platform.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Giorgio Armani asks brand loyalists to share legacy
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  4. Four Seasons: Engagement carries more value than number of social followers
  5. Luxury Women to Watch 2016
  6. Crystal Cruises entices bookings through brand-exclusive experiences
  7. Beacons will conquer travel marketing in 2015 despite privacy concerns
  8. Galeries Lafayette creates in-store trip planner to ease shopping
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. Tiffany launches signature fragrance inspired by jeweler's 180-year history
VIDEOS
More Videos

MORE IN In-store
Burberry brings Monogram collection to Saks with takeover
Baccarat, Woodford Reserve craft $1,500 bourbon
Strong storytelling key for digital, physical spaces
Bally celebrates spirit of exploration in DFS capsule
Four Seasons hosts new Assouline bricks-and-mortar presence
Monobrand stores – Luxury Memo special report



RECENT ARTICLES
Day’s wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
Audi aims to lead sustainable premium mobility through transformation
Safilo focuses on wholesale business with Solstice sale

Giambattista Valli brings couture perspective to more consumers with H&M
Theresa May resigns as prime minister amid Brexit struggles
Estée Lauder hopes to combat deforestation in Indonesia