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Nov. 29, 2021
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In-store

Barneys’ “endless aisle” approach supported by beacons, personalization

April 25, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' downtown central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is furthering its omnichannel capabilities through the use of integrated iBeacon technology and a personalization platform.

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  1. Consumers find new value in luxury travel: American Express
  2. Louis Vuitton designer Virgil Abloh dies of cancer
  3. How luxury brands can win Gen Z and millennial shoppers
  4. Georg Jensen birthday campaign plays up brand's heritage
  5. Mikimoto positions pearls as everyday accessory in new ad effort
  6. Mercedes channels Santa Claus’ good list in multichannel holiday push
  7. Carolina Herrera seeks rebellious men with powerful fragrance ad
  8. Loyalty is largest obstacle for online luxury beauty retailers: report
  9. Gucci offers consumers stylish avatars in gaming collaboration
  10. Montblanc “raises the stakes” with historical series
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