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Barneys personalizes experience via iBeacon placement

February 17, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship.

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  1. Introducing Luxury Women to Watch 2022
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Mobile reigns supreme as holiday shopping channel
  5. How should luxury brands navigate creative shift on social media?
  6. Gucci offers consumers stylish avatars in gaming collaboration
  7. Balmain unveils new logo, monogram
  8. Dior reinvigorates Miss Dior with latest floral romance
  9. Gucci is 2020 Luxury Marketer of the Year
  10. Audi offers vision of progress in Janelle Monáe campaign
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