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Barneys personalizes experience via iBeacon placement

February 17, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship.

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  1. Supply chains’ future is circular: report
  2. Veuve Clicquot takes educational bike ride through vineyards
  3. LVMH reveals comprehensive update on sustainability efforts
  4. Day’s wrap: Saks, NYFW, Aston Martin and Ramadan
  5. TikTok reigns supreme in pushing beauty trends: report
  6. Consumer privacy concerns grow with social commerce popularity
  7. Affluents drawn to branded residences’ trusted names: Hilton exec
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  9. Amazon shares progress on anti-counterfeiting efforts
  10. 5 ways that luxury brands can win over the FOMO generation
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