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Barneys personalizes experience via iBeacon placement

February 17, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship.

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  1. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  2. Day’s wrap: Yoox, Amazon, De Beers, VistaJet and Rebag
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. Bleu de Chanel dives deep with new campaign
  5. Rebag launches first rewards, loyalty program
  6. Day’s wrap: Gucci, Burberry, Tag Heuer, Sotheby’s and Martin Luther King Jr. Day
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Estée Lauder redefines beauty with Amanda Gorman
  9. Loewe reveals second Studio Ghibli capsule collection
  10. Porsche helps photographer capture sight of a lifetime in dreamy film
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