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Commerce

Barneys New York tests foreign waters with ecommerce expansion

May 2, 2011

 

barneys-ecommerce-185Department store Barneys New York is boosting its ecommerce line of attack by offering online shopping and shipping to approximately 90 countries.

Originally just available to United States consumers, Barneys is now offering service to countries in Europe, Asia, South America and Australia. Although this will undoubtedly move product and rocket sales for the brand, there are still some major facets to consider when expanding worldwide.

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