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In-store

Barneys to streamline luxe branding efforts via Co-op step-back

March 7, 2013

 

By Tricia Carr

Barneys New York’s plan to transition Co-op stores to women’s boutiques will modernize its branding efforts and help it let go of a concept that is outdated, experts say.

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  1. Moncler returns to the slopes for Grenoble campaign
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  5. New Global Fashion Agenda program in Turkey targets textile waste
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  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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