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In-store

Barneys to streamline luxe branding efforts via Co-op step-back

March 7, 2013

 

By Tricia Carr

Barneys New York’s plan to transition Co-op stores to women’s boutiques will modernize its branding efforts and help it let go of a concept that is outdated, experts say.

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  1. Dior appeals to product-conscious consumers with sustainable skincare
  2. Rolex, Ferrari among top 10 most reputable global companies
  3. Consumers are buying into the new Bottega Veneta
  4. Splurge, not save: The changing dynamics of the Indian luxury consumer
  5. Day’s wrap: Gucci, Balenciaga, Louis Vuitton, CFDA, Porsche and IWC Schaffhausen
  6. Day’s wrap: Valentino, Versace, Vestiaire Collective and Mercedes-Benz
  7. Lexus is ‘all in’ with its newest sports sedan
  8. Mercedes-Benz expands partnership with Alicia Keys
  9. Bulgari's new campaign is an ode to never having too much
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
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