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Dec. 7, 2019
  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Bleu de Chanel dives deep with new campaign
  3. Current retail technology and consumer behavior not yet in sync: report
  4. Travel advisors are hottest new thing that never went away
  5. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  6. Nordstrom targets $1M in holiday philanthropy with four partners
  7. Chinese travelers want personalized service, embracing experiential: report
  8. Dior goes for gold with flashy J'adore campaign
  9. La Mer takes daring approach for mask marketing
  10. David Yurman makes more room for men’s collections in New York move
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In-store

Barneys to streamline luxe branding efforts via Co-op step-back

March 7, 2013

 

By Tricia Carr

Barneys New York’s plan to transition Co-op stores to women’s boutiques will modernize its branding efforts and help it let go of a concept that is outdated, experts say.

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  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Bleu de Chanel dives deep with new campaign
  3. Current retail technology and consumer behavior not yet in sync: report
  4. Travel advisors are hottest new thing that never went away
  5. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  6. Nordstrom targets $1M in holiday philanthropy with four partners
  7. Chinese travelers want personalized service, embracing experiential: report
  8. Dior goes for gold with flashy J'adore campaign
  9. La Mer takes daring approach for mask marketing
  10. David Yurman makes more room for men’s collections in New York move
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