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Barneys, Trump up engagement through interactive mobile ads

April 2, 2012

 

By Rachel Lamb

Marketers Barneys New York, Trump Hotels Collection, Christie’s, Lexus, Martin Katz, Vérité and Arturo Fuente stand out with completely interactive ads in the April version of Robb Report for the iPad.

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  1. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  2. Hermès, Goyard lead consigner sales in 2025: Rebag
  3. Sephora introduces new concept for SEPHORiA 2026
  4. Diptyque plays with the surreal in holiday tale
  5. Viceroy Hotels installs next chief executive
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Dolce & Gabbana sets up holiday market in NYC
  8. Chase opens new Sapphire Lounge in Las Vegas
  9. Mercedes-Benz locks in with WTA as exclusive automobile partner
  10. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
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