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Watches and jewelry

Baselworld, brands look to adapt the trade show

March 25, 2019

Baselworld introduces chatbot. Image credit: Baselworld

 

By Brielle Jaekel

With the watch industry rethinking the relevance of a trade show concept, the sector’s biggest fair Baselworld is still hosting a lineup of iconic brands while also pivoting in hopes to evolve.

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