Luxury Daily
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April 26, 2019
  1. Zegna expands omnichannel strategy with Tmall store
  2. Coty, Marc Jacobs renew long-term licensing deal
  3. Day's wrap: Lalique, Ritz-Carlton, Krug, Lexus, Loewe, Martini Media and Hermès
  4. Dior goes for gold with flashy J'adore campaign
  5. Art and science of merchandising – Luxury Memo special report
  6. Bloomberg launches luxury real estate portal with Sotheby's sponsorship
  7. Register now: Women in Luxury conference New York May 9
  8. Coco goes West in latest installment of Inside Chanel
  9. YSL Beauty geared up for Tmall’s Super Brand Day with Palm Springs stop
  10. Dior appeals to product-conscious consumers with sustainable skincare
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Apparel and accessories

Louis Vuitton aims younger with streetwear and influencers

March 25, 2019

Louis Vuitton works with YouTube influencer Emma Chamberlain

 

By Brielle Jaekel

French fashion label Louis Vuitton is using a new form of influencer relationship to cater to a younger generation, as experiential leanings become more important to brands.

To read the entire article, please subscribe or
 
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  1. Zegna expands omnichannel strategy with Tmall store
  2. Coty, Marc Jacobs renew long-term licensing deal
  3. Day's wrap: Lalique, Ritz-Carlton, Krug, Lexus, Loewe, Martini Media and Hermès
  4. Dior goes for gold with flashy J'adore campaign
  5. Art and science of merchandising – Luxury Memo special report
  6. Bloomberg launches luxury real estate portal with Sotheby's sponsorship
  7. Register now: Women in Luxury conference New York May 9
  8. Coco goes West in latest installment of Inside Chanel
  9. YSL Beauty geared up for Tmall’s Super Brand Day with Palm Springs stop
  10. Dior appeals to product-conscious consumers with sustainable skincare
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