March 28, 2016
Today in luxury marketing:
Baselworld: How the ultra high-net-worth shop
Last week, while vising the Baselworld watch fair, I gained entrance – fleetingly, but entrance nonetheless – to what could be described as the most exclusive store in the world. There was no sign, much less evidence of a cash register or anything as ghoulish as a swing tag. Yet everything within was for sale, certainly, but not to any old consumer, not even most of those gathered in its immediate, invitation-only environs, according to The Telegraph.