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May 14, 2021
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Research

Beacons to deliver 1.6B coupons annually by 2020: report

December 10, 2015

Longchamp Autumn 2015 campaign Longchamp Autumn 2015 campaign

 

By Chantal Tode

Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.

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  1. Day’s wrap: Saks, NYFW, Aston Martin and Ramadan
  2. Audi drops clever, concise ads to showcase offerings
  3. Burberry, Prada, Lyst, Rosewood and Alibaba
  4. Gen Z, lower-tier cities driving luxury growth in China
  5. Luxury brands and China: An increasingly risky dependency
  6. Prada announces new inclusion initiatives to support students of color
  7. Burberry’s comparable store sales grow 32pc in Q4 2021
  8. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  9. McLaren, Richard Mille emphasize speed, performance in new launch
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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