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Sep. 24, 2021
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Research

Beacons to deliver 1.6B coupons annually by 2020: report

December 10, 2015

Longchamp Autumn 2015 campaign Longchamp Autumn 2015 campaign

 

By Chantal Tode

Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.

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  1. Audi offers vision of progress in Janelle Monáe campaign
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  3. Day’s wrap: LVMH, Bentley, Tapestry, Vestiaire Collective and Sotheby's
  4. Pandemic showed us where we could improve: Hugo Boss COO
  5. Social commerce thrives with AR, personalization
  6. Burberry takes its monogram to the great outdoors
  7. Louis XIII gets a taste of gamification with immersive experience
  8. Heightened interest in skincare will last: Bazaarvoice
  9. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  10. Beauty brands pursue personalization through modern tech
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