Research
November 25, 2015
Still from Louis Vuitton mcommerce film; the brand is one of the only ones to offer free next-day shipping
By Chantal Tode
With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels this holiday season, a new report from inMarket forecasts that proximity marketing will impact $7.5 billion in spending by millennials during this period.
{"ct":"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","iv":"413ce3e523bfe46f4f7a0f0ab1723b3e","s":"692e5961e70f0a39"}
Share your thoughts. Click here