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Research

Beauty bloggers more impactful than experts for industry’s continued growth: report

February 26, 2016

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The value of the global beauty market is expected to reach $675 billion by 2020 with revenues concentrated in Asia, Europe and the United States, according to a new report by Fashionbi.

Fashionbi’s “Top 15 Best Beauty Bloggers to Watch: Makeup & Beauty Vloggers -- Evolution, Strategy, Influence and Success Factors” report examines the current state of the personal care market and how beauty video bloggers and makeup professionals have helped brands to embrace the digital potential of beauty marketing. For luxury brands who count professional makeup artists as creative partners, pairing with a well-known beauty vlogger may yield better results, as the Internet celebrity may be more relatable than the artist behind the products.

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