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Fragrance and personal care

Beauty brands should prioritize productivity over distribution for retail launches

September 19, 2019

Beauty Made in Italy is run by the Italian Trade Commission. Image credit: Beauty Made in Italy

 

By Sarah Jones

NEW YORK – In the beauty business, labels need to carefully consider their multi-brand distribution, since bigger is not always better.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Tom Ford creates kids' collection
  6. Zegna weaves showroom into multicultural film series
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Audi propels Santa into the future with electric sleigh
  9. Farfetch caters to traveling affluents with yacht delivery service
  10. Fendi pays homage to artist with playful puppet fall campaign
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