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Fragrance and personal care

Beauty brands should prioritize productivity over distribution for retail launches

September 19, 2019

Beauty Made in Italy is run by the Italian Trade Commission. Image credit: Beauty Made in Italy

 

By Sarah Jones

NEW YORK – In the beauty business, labels need to carefully consider their multi-brand distribution, since bigger is not always better.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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