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Marketing

Sephora, Nordstrom lead in personalization rankings

September 19, 2019

Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora

 

By Sarah Jones

Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.

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  1. Luxury watchmakers lead the way in owning pre-owned business
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  3. Fashion labels can leverage celebrities, influencers to drive runway buzz
  4. Day’s wrap: De Beers, Porsche, Buccellati, Rinascente and Omega
  5. Luxury labels pitch pink programs, products for Breast Cancer Awareness
  6. Louis Vuitton, Tiffany empower associates to streamline omnichannel experiences
  7. De Beers extends Lightbox brand to bricks-and-mortar
  8. Omega introduces authentication program as secondhand market grows
  9. Affluents primarily turn to social media for socializing
  10. Sustainability, Hong Kong retail, Tesla and fur ban – News briefs
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