Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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","iv":"8a2ac2bb17c1c824316f2742e668a645","s":"09b12b42bd97a39d"}
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