Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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","iv":"3231409adcb3d65ddcd93f8ffda9ed63","s":"18c89404dd99ab3e"}
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